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The Institute of Fundraising has published “A Good Call: Using the Telephone for Successful Fundraising” to help fundraisers and charities develop stronger relationships with supporters.
In response to a survey, which had over 100 responses, it was found that:
The report provides information and advice on how the telephone can be used in a range of ways to have great conversations with supporters, and aims to give organisations the confidence to make the most of the telephone as a way of connecting with supporters. It also debunks some common myths about telephone fundraising and helps charities to navigate the regulatory and legislative requirements and overcome any barriers they might have to use the telephone effectively.
Read The Institute of Fundraising - A Good Call: Using the Telephone for Successful Fundraising