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ABTA - abta
Last updated October 2020

ABTA LifeLine run Trek for Good Challenge

ABTA Lifeline and Kuoni have teamed up to launch the second G Trek For Good initiative, designed to raise funds for local communities and agents in need both at home and further afield.

With the effects of the COVID-19 pandemic being felt by businesses and agents all across the travel industry, there’s never been a more pressing need for the support provided by ABTA Lifeline. The pandemic is also causing ripples across vulnerable communities around the world, many who rely on tourism for income. So G Adventures, ABTA Lifeline and Kuoni have teamed up to launch the second G Trek For Good initiative, designed to raise much needed funds for local communities and agents in need both at home and further afield.

The trek will run prior to the 2021 ABTA Convention in Marrakech and will see a group of travel colleagues climb Mt Toubkal, supported by G Adventures, to raise funds to provide support to local communities and UK travel professionals.

Source: ABTA LifeLine