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GDPR Calendar 25 May 2018 - GDPR Calendar image 25 May 2018 1000x400 pixels

Donor support after GDPR

Most charities did not lose significant donor support after the GDPR, according to a report from Blackbaud and the Institute of Fundraising.

The report ‘The Status of UK Fundraising 2019 Benchmark Report’ also states only 30% of respondents felt the regulation had a negative impact on their charities’ ability to raise funds. The results are based on a survey of 1,012 fundraisers carried out online in April and May 2019.

More than half of charities surveyed did not lose significant numbers of supporters after the introduction of the GDPR, according to the report. 51% of fundraisers polled said their charity had not lost large numbers of supporters and only 26% said they had. 38% disagreed that the GDPR had had a negative impact on their charities’ ability to raise funds, compared with 30% of respondents who believed otherwise. The remainder were unsure.

The report says 77% of respondents felt that the GDPR had prompted them to reconsider their engagement strategies. A third agreed that the regulation had reduced the quantity but increased the quality of their charity’s relationships with its supporters.

But two-thirds of respondents said that the GDPR had led to a reduction in the number of people who could be contacted for fundraising purposes. And 57% of those who responded to the survey felt that the regulation was a drain on charitable resources, according to the report. 41% also said they felt that the GDPR continued to take up a lot of staff time.

Read: Third Sector - Most charities 'did not lose significant donor support after GDPR'