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Know your lemons

Breast cancer is the most common form of cancer in the UK. However, 33% of women still aren’t checking their breasts on a regular basis and 20% say they don’t know how or what to look for.

The Retail Trust is working in partnership with Tenovus Cancer Care and Worldwide Breast Cancer to raise awareness of the symptoms of breast cancer this October.  

Worldwide Breast Cancer have created the ‘Know your Lemons’ campaign which showcases some innovative yet powerful imagery to demonstrate the signs to spot. The campaign was created by a designer who, after losing both grandmas to breast cancer, wanted to increase the information available.

To help spread the word in October, the Retail trust has developed a Know your Lemons poster for partners’ staff areas, offices and toilet doors, as well as a Tenovus Cancer Care guide for managers.

For more information visit the ‘Know your Lemons’ campaign website.