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Boots Macmillan Partnership - Boots Macmillan Partnership

Macmillan’s partnership with Boots named 'most admired' corporate partnership

Macmillan Cancer Support’s partnership with pharmacy and health and beauty retailer Boots UK has been named the most admired corporate partnership this year.

The award comes from consultancy firm C&E Advisory’s 10th annual Corporate-NGO Partnerships Barometer 2019, which surveyed 101 NGOs and corporates involved in corporate fundraising partnerships.

Macmillan has had a partnership with Boots since 2009 and it has raised over £16.6m. It also involves Boots Macmillan beauty advisers, who have been trained to offer advice on dealing with visible effects of cancer and pharmacists with special training. 

Manny Amadi, chief executive at C&E Advisory, said: “It seems undeniable that the overall shift towards deeper, more impactful partnerships – and/or the desire to emulate others in this regard – is set to continue.  This sea change in approach to partnering (from largely philanthropic, tactical partnerships that were predominant at the inception of the barometer in 2010) seems essential and timely, given the scale of challenges facing our planet and its people.”

Corporates and NGOs surveyed for the barometer chose the Macmillan-Boots partnership for its strategic fit, big impact, longevity, strong clear communications and mutual benefit.

Source: Civil Society