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Here to Help 3 - Here to Help 3
Last updated November 2020

Here to Help Campaign - Update

An update of key achievements on ACO's Here to Help campaign so far.

The Here to Help campaign was established by ACO in response to conversations with ACO members, who were concerned individuals would not know where to turn to for support if they lost their job or were made redundant and were struggling financially due to the pandemic. 

ACO has therefore been proactively reaching out to referral and advice agencies working closely with the public since September to raise awareness of the support available from benevolent funds to those impacted by the pandemic. Below we outline some of our key from this campaign so far as a result of the conversations we have had:

Editorial / Content 

  • Newsletter articles - We have contributed newsletter articles/items to the following organisations to raise awareness of benevolent funds amongst their teams/readers: Citizens Advice internal comms, Shelter Scotland, Turn2us, Trussell Trust foodbank network, Fareshare volunteer hub, The Reuse Network, The Children’s Society, COBSEO, Stepping Stone, Resolution, Women’s Aid and The Frontline Network. 
  • Housing Associations - Produced a leaflet for Southern Housing Group and Clarion Housing group to be shared with tenants and put up in community areas. 
  • Guest Articles - Contributed blog articles for the websites of End Furniture Poverty and Housing for Women
  • Article written for the December edition of Caring Magazine (Carers UK) about the support available from benevolent charities. 

Press Release

Wrote and distributed a press release in September about the campaign to key media contacts which led to coverage in the charity press including UK Fundraising and Charity Digital News.

Social Media

  • Took part in half-day Twitter Takeovers of the Twitter accounts of Turn2us and ACEVO to inform followers about the work of benevolent funds during the pandemic and about the Here to Help campaign. 
  • Contacted Mumsnet who are frequently sharing news about benevolent funds on Twitter and created a post on the Mumsnet website to inform families of the support available. 
  • Ran a social media campaign on ACO's Twitter sharing stories and examples of where ACO members have assisted individuals during the pandemic using the hashtag #HeretoHelpAlways.
Events and presentations
ACO delivered a pre-recorded presentation at CharityComm's The Charity Digital Conference (25 -27 November) on the topic of “Adapting to assist service users remotely: Inspirational ideas from grant-giving charities.” This presentation showcases a range of case studies from ACO members who have adapted their services digitally during the pandemic to raise awareness of the benevolence sector to other parts of the charity sector.
 
ACO also delivered a presentation at the Southern Housing Group event Money Talks in November to inform the group about how benevolent funds can support individuals and about the Here to Help campaign. This event was attended by charities, housing associations and debt advice charities.


Website

At time of writing the Here to Help campaign page on ACO’s website has had over 5,000 hits since the campaign began in September. ACO was also accepted for a Google Ad Grant and campaigns have been set up for the Here to Help campaign to direct individuals to our campaign webpage.