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R.A.B.I support Great British Beef Week

R.A.B.I joined the Ladies in Beef’s campaign to promote everything good about British beef.

April 1st marked the start of Great British Beef week, which was back for its ninth consecutive year. The campaign was organised by Ladies in Beef, a group of more than 150 female beef farmers, with the aim of promoting British beef and encouraging the public to support the industry.

R.A.B.I encouraged people to follow the Ladies in Beef on social media, and to try out their beef-themed recipes and share their results. R.A.B.I also hosted several events and dinners throughout the week in celebration of British beef.

Suzy Deeley, corporate development manager at R.A.B.I, said: “We’re delighted to be supporting Great British Beef Week as the campaign’s charity partner for another year.

“The funds raised during week will go towards helping those in the farming community who are struggling financially.”

Source: R.A.B.I