retailTRUST backs the Shop Responsibly campaign

Shop Responsibly, an initiative created by Publicis Groupe UK, is backed by major consumer goods companies.

With retailers under exceptional pressure, brand owners are using their collective might to urge shoppers to stay home, stay safe and respect the measures put in place to keep us safe. The campaign is live on a number of retailer websites and is backed by a #shopresponsibly social media campaign.

Shop Responsibly means that you respect and support specialist shopping times of day, and prioritise those who need it the most.

Neil Duffy, Director of Wellbeing and Funding at retailTRUST, said: “We are thrilled to be supporting this initiative which supports all those working on the frontline. Let’s all Shop Responsibly so that together we can consider our neighbours, the vulnerable and all frontline staff including our amazing shop workers.”

If your organisation would also like to get involved, please get at info@shop-responsibly.com

Source: retailTRUST