Reinventing Wellbeing: How Rainy Day Trust and Wellbeing People Are Building a Blueprint for Sustainable Charity

For 184 years, The Rainy Day Trust has been there for the people of the construction and builders merchant industry, stepping in at moments of crisis, providing benevolent support when workers and their families needed it most. That legacy is something we are enormously proud of. But the world has changed and so have the needs of the people we serve.

Crisis support will always have its place. But today, the most powerful thing a charity like ours can do is prevent the crisis from happening in the first place. That means shifting from reactive to proactive. From benevolence to belonging. From a safety net to a movement.

This is what we are doing, and our partnership with Wellbeing People is at the heart of how we are doing it.

A partnership built on purpose

Wellbeing People and Rainy Day Trust share a belief: That wellbeing in the workplace should be meaningful, measurable and embedded in culture, not bolted on as a tick-box exercise.

Together, we are building a model that puts prevention, mental health, and connection at the heart of how the construction and trades sector looks after its people.

Through our growing industry membership, corporate partners are joining a movement, not just buying a product.

Membership means access to a growing ecosystem of support: proactive wellbeing tools, engaging campaigns centred around wellbeing, programmes that focus on normalising conversations about mental health, peer connection and expert guidance.

It means being part of an industry that takes care of its own. And fundamentally, it means contributing to a financially resilient model that is not dependent on investment returns or grant cycles, but on genuine, ongoing value.

Sustainability through shared value

This is not just good for the people we serve, it is good for the sector as a whole.

A charity that generates sustainable income through partnerships and memberships can invest in better services, attract sponsorship, and grow its impact year on year. That is the model we are building. And it is working.

We believe this approach has the potential to go far beyond the construction industry. The challenges facing benevolent charities, shifting demographics, evolving beneficiary needs, financial pressure, are shared across sectors.

The solution, we think, is also shared: strengthen your industry relationships, lead with wellbeing and prevention, and build a membership model that makes your value undeniable.

A Blueprint we are happy to share

Rainy Day Trust and Wellbeing People are committed to being open about what we are building and what we are learning.

We want to create a blueprint that other benevolent charities can adapt and adopt tested in the real world, built through genuine industry partnership and proven to work.

If you are an ACO member working to future-proof your charity and strengthen your reach within your industry, we would love to talk.

This is a movement and it is growing. We are inviting fellow charities to join the conversation, explore the model and consider what a partnership like this could mean for the people you serve.

Get in touch:

Anna Skeats, CEO, Rainy Day Trust

Ben McGannan, Managing Director, Wellbeing People

Together, let’s reinvent workplace wellbeing.